New Trends in IT Recruiting
Here is the list of top 6 recruiting trends that you must implement if you want to be successful in finding and hiring high-quality job candidates.
IT Recruitment Marketing
In 2018 recruiters are marketers. They have to if they want to be successful. It’s a candidate-driven market out there, and in this brave new world, candidates act like customers. They research potential employers, read online reviews and follow companies on social media to catch a glimpse of their company culture. That is why recruiters must become marketers. They have to adopt marketing strategies and use them in recruiting. This new trend of using marketing methods and tactics in recruiting is called Recruitment Marketing.
Modern recruiters use different Recruitment Marketing strategies to “market” their company as a desirable employer.In order to attract potential candidates, recruiters build their company’s Employer Brand and communicate a compelling Employee Value Proposition.If you are a newbie in the Recruitment Marketing, Recruitment Marketing 101 guide will bring you up to speed. If you are already a Recruitment Marketing expert, check out some great Employer Branding ideas that Facebook and Hubspot use to attract talent.
Candidate Relationship Management
· current candidates
· past candidates (also known as silver medalists)
· potential future candidates.
You need to build and maintain long-term relationships with all of them in order to constitute a high-quality talent pool that you can use for your future hiring needs. Imagine if every time you had a job opening, you had a pool of talent from which you can just pick the best candidate.
Sounds great, right?
So how can you keep your talent pool interested and engaged?
1.) Forge a professional relationship and connect with your candidates on LinkedIn and your social media profiles.
2.) Create and execute engaging recruiting email campaigns.
3.) Organize and host talent networking events.
IT Recruiting Content
Recruiting content is targeted, branded content created specifically for the purpose of increasing your Employer Brand recognition and candidate engagement. An effective recruiting content tells a compelling story about your company, its mission and values. It shows off your employees and your company culture, too. It also provides value for your potential candidates, offering useful information about your recruiting process and industry trends. Recruiting content comes in many different forms, such as blog posts, videos, social media posts, newsletters, eBooks, webinars, surveys, infographics, SlideShare etc.
IT Recruiting Technology (Other than ATS)
HR Analytics and IT Recruiting Trends
In traditional recruiting recruiters had to rely only on their gut feeling and instincts. In data-driven recruiting, recruiters analyze recruiting data in order to test their assumptions. Luckily, recruiters don’t have to possess advanced mathematical knowledge to perform complex statistical analysis. Not anymore. Now they have the variety of recruiting tools to assist them at their disposal.
For example, by tracking the source of hire you can find out which recruiting channel delivers the best candidates. Based on that information, you can plan your future hiring and recruiting tactics to provide the highest ROI.